LEXUS
Website model page
LS 600H F SPORT
The extraordinary LS 600h F Sport is the most powerful F Sport model ever created. Powered by a 5-litre all alloy quad cam 32 valve V8 engine and the technologically advanced Lexus Hybrid Drive, this dynamic vehicle offers a performance experience that is nothing short of breathtaking.
The White Agency was Lexus’ digital partner for 8 years, and the relationship kicked off with a complete overhaul of their website, designed to optimise the luxury car maker’s online presence, build qualified leads and drive sales in a highly competitive market.
As lead copywriter on the account, I was responsible for producing all copy for Lexus’ entire digital ecosystem, from website to eDMs, mobile apps to videos, speaking the language of luxury automotive to a discerning audience.
Role: Lead copywriter across all digital assets
Agency: The White Agency
SUPREME SPORTING STYLE
The ultimate expression of the Lexus L Finesse design philosophy, the LS 600h F Sport is a refined and powerful statement of luxury and performance. Aerodynamically accomplished with a range of innovations that improve handling and maximise efficiency, every aspect of the design has purpose and intent. From the forward momentum of the huge trapezoidal grille surround and L-shaped running lights to the jewel-like rear lights, the LS 600h F Sport has unmatched road presence.
CREATED BY MASTER CRAFTSMEN
Every LS 600h F Sport embodies Takumi, the Japanese term for ‘artisan’. Experienced masters at the peak of their craft, the Takumi oversee every stage of LS construction. From the hand-stitched leather F Sport steering wheel and aluminium sports pedals to the precision jewelled clock and 19-speaker Mark Levinson audio system, the LS 600h F Sport imbues its occupants with the feeling they have arrived even before the journey begins. The cabin of the LS 600h F Sport has a unique ambience. Sporting, contemporary and luxurious, it has been ergonomically designed to ensure unparalleled style is complemented with intuitive functionality for maximum driving enjoyment.
RC Coupe launch eDM
Luke,
