In addition to producing website copy, I also worked on the email ‘nurture’ campaign for Volvo's key launch of 2017, the stunning XC40.

 

The campaign was designed to take qualified leads on a multi-stage journey through awareness, education, consideration at an exclusive event, and finally to book a test drive with their nearest dealer.

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The campaign successfully built awareness and hype for the launch, exceeding the target for test drives booked.

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Role: Copywriter across website and eDMs.

 

Agency: whiteGREY